Bring Sexy Back

Naming your project or program is the most important task you will face in writing an interesting grant proposal.

When you go into a bookstore, what’s the first thing that attracts you to a book?

The title. So, if you want the grant reviewer to become intrigued with your project, name it

accordingly. And make it sexy. I don’t care if it’s a Hospice agency, liven it up a bit.

This may seem a little inappropriate, but I once reviewed grants for a foundation who was funding mental health organizations.

I had to choose between these 2 agencies to receive $100,000;

The TBT Regional Manic Depressive Society

or

Sometimes You Feel Like a Nut, Sometimes You Don’t

Of course the nuts won! Don't take yourself, or your organization, so seriously all the time.


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